The following are all useful terms that will add to your media vocabulary - which in turn will help when analysing texts, and in your general understanding of your chosen subject area. It will also feed in to the next few unit 6 tasks that you will be attempting in the next few weeks. You can define the following terms by using media text books, or on-line information. Include as much information as you can - preferably with some examples to illustrate your points. Do not simply cut & paste definitions without really understanding what they mean - this will not increase your knowledge at all - discuss what these companies/institutions/regulatory bodies actually do.
AUDIENCE
ADVERTISING STANDARDS AUTHORITY (ASA)
BROADCASTERS AUDIENCE RESEARCH BOARD (BARB)
BRITISH BOARD OF FILM CLASSIFICATION (BBFC)
BROADCASTING
COMPANY SIZE: MAJOR COMPANIES (TNC)
COMPANY SIZE: BIG TO MEDIUM SIZED
COMPANY SIZE: INDEPENDENT
CROSS MEDIA COMPANIES
HORIZONTAL INTEGRATION
INSTITUTION
NEW MEDIA INDUSTRY
NARROWCASTING
NATIONAL READERSHIP SURVEY (NRS)
OFFICE OF COMMUNICATIONS (OFCOM)
PRESS COMPLAINTS COMMISSION (PCC)
PRIVATE OWNERSHIP
PUBLIC OWNERSHIP
PUBLIC SERVICE BROADCASTING
REGULATORY BODY
SELF-REGULATORY BODY
VERTICAL INTEGRATION
Monday, 16 November 2009
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